Creating True Fine Art Architecture Images Webinar

Creating True Fine Art Architecture Images Webinar

Live and interactive PAID webinar via Zoom

When: December 1, 2024

Time: 3.30 pm CET (Amsterdam) / 9.30 am EST (New York) / 6.30 am PST (Los Angeles)

Duration: approx. 3.5 hours (excluding breaks)

Deliverables: The webinar will be recorded and distributed to the attendees a few days after the Webinar. One week before the webinar you will receive a short preparation video

Objectives of this webinar

This will be my first webinar focused on creating, visualizing, and processing architectural images only in B&W fine art style. The emphasis will be on doing justice to the qualification 'fine art' and celebrating the architectural design. The former celebrates the artist, the latter the architect. Acknowledging and integrating both, results in 'true fine art architecture'. Instead of in name only based on the visual style. I will give you my honest opinion on what 'true fine art architecture' should be. 

Outline - Only Architecture

As the pioneer of the style now colloquially known as B&W fine art architecture, Joel Tjintjelaar will discuss everything needed to create B&W architectural photographs in this striking style. From the approach in the field and recommended equipment to composition. Then from image selection to image analysis behind the computer to deciding on the visual style. The final result will be achieved using Photoshop only. Everything will be demonstrated. It will also include brief demonstrations of the best masking approach.

Joel is a purist who believes there should be a minimal degree of separation and freedom between the artist and the final result. So, Joel only uses the available information in the RAW file and avoids image manipulation and the use of software ‘filters’ to qualify the result as ‘fine art’.

Seats

The attendance is limited - so full means full. After successful payment in full, you will receive an invite with a Zoom link within 24 hours.

Levels

All levels from intermediate to experienced. Beginners are also welcome but need to invest time themselves in learning the Photoshop basics. Basic camera settings and principles are not part of this workshop.

A Photoshop class, not a plugin demonstration

This webinar is NOT about using the Artisan Pro plugin but forms an important part of the webinar to speed up the workflow and demos. All demonstrations can be done with Photoshop only and you will get an overview of how to map the panel steps to PS steps before the start of the webinar with a short video.

Topics

General topics:

• True fine art architecture -- what this means and how to practice it
• How to find inspiration in the field and for post-processing

In-the-field related topics:

• Recommended structured approach in the field for creating a series of architectural images
• Recommended compositions while in the field and recommended techniques
• How to create interesting and dynamic compositions
• What to look for in terms of light and contrast
• How to start Masking in the field

Behind-the-computer-related topics:

• Image selection and preparation
• Image analysis and visualizing the end result based on what you want to communicate
• Masking decisions based on the intended end result, tips, and brief demos
• Image processing topics and demos:
  • Selective contrast based on Figure/ground principles
  • Creating depth per plane or group of planes: simple and advanced methods
  • Controlling contrasts and visual weights in a photo
  • Finding visual and emotional balance in an image
• Subtopics
  • The correct use, evaluation, and selection of luminosity masks, and how and why to intersect them with hard masks.
  • Stylizing skies, not replacing them
  • Fine-tuning the image for print/exhibition

Terms & Conditions and Cancelation policy

• Cancelation before November 6, 2024: 10% cancelation fees will be incurred
• Cancelation from November 6, 2024, to November 13: 20% cancelation fees will be incurred
• Cancelation on or after November 13, 2024: No refund will be possible. The full recording will be provided.