Mastering Fine Art Architecture

::: EARLY BIRD VALID UNTIL AUGUST 31, 2025 :::

::: Mastering Fine Art Architecture Webinar :::

Live and interactive PAID webinar via Zoom

When: November 9, 2025

Time: 3.30 pm CET (Amsterdam) / 9.30 am EST (New York) / 6.30 am PST (Los Angeles)

Duration: approx. 3.5 hours (excluding breaks)

Deliverables: The webinar will be recorded and distributed to the attendees a few days after the Webinar. You will receive a short preparation video upon sign-up.

What this webinar is about

A webinar focused on creating, visualizing, and processing architectural images in B&W and Color fine art style that captivates the viewer. Emphasis will be on doing justice to the qualification 'Fine art' and celebrating the architectural design. The former celebrates the artist by looking 'inside', the latter the architect by looking outside. Acknowledging and integrating both aspects results in Fine art architecture. Both are equally important aspects that will be discussed and demonstrated.

Outline

Everything needed to create fine art architectural images in a way that does justice to this genre and will make your work stand out artistically will be discussed. From the approach in the field to the use and importance of the tilt-shift lens, to advanced composition techniques. From image selection to image analysis behind the computer to deciding on the visual style. The final result will be achieved and demonstrated using Photoshop only, which will also include brief demonstrations of the best masking approach. 

Why this webinar

Fine art architecture is not about taking poorly composed photos of architectural objects. Too often, these types of photos erroneously strive to emphasize dramatic effects with dark skies, long exposure effects, and unrealistic light effects. Unfortunately, that type of architectural photography has become synonymous with fine art architecture.  Fine art photography is not a visual style for drawing large followings on social media; it is an expression of one's inner world using architecture as the symbolic carrier of such expression and a celebration of the design. All, with the intention of having a high-quality physical and tangible print, not just a digital image on the Internet. As one of the pioneers of this style, it is my mission to demonstrate and give you my views on what 'Fine art architecture' truly is. 

Seats

The attendance is limited - full is full. After successful payment in full, you will receive an invite with a Zoom link within 24 hours.

Levels

All levels from intermediate to experienced. Beginners are also welcome, but are expected to invest time in learning the basics of Photoshop. Basic camera settings and handling are not part of this workshop.

Topics

General topics:

• What Fine art architecture really is and how to practice it
• How to find inspiration in the field and for post-processing

In-the-field topics:

• Structured 3-step approach in the field for creating a series of architectural images
• Importance of framing elements
• Recommended compositions and techniques while in the field
  
• Creating interesting and dynamic compositions (E.g., DNA, Hero + 'razorblade' shots)
• What to look for in terms of light and contrast, and start masking in the field

Behind-the-computer topics:

• Image selection and preparation
• Image analysis and visualizing the result based on what you want to communicate
• Masking decisions based on the intended result, tips, and brief demos
• Image processing topics and demos:
  • Selective contrast based on Figure/ground principles
  • Creating depth per plane or group of planes: simple and advanced methods
  • Controlling contrasts and visual weights in a photo
  • Finding visual and emotional balance in an image
• B&W Processing and how to process in B&W for color results with added color grading
• Subtopics
  • The correct use, evaluation, and selection of luminosity masks, and how and why to intersect them with hard masks.
  • Stylizing skies, not replacing them
  • Fine-tuning the image for print/exhibition

A Photoshop class, not a plugin demonstration

This webinar is NOT about using the Artisan Pro plugin, but it forms an important part of the webinar to speed up the workflow and demonstrations. All demonstrations can be replicated using Photoshop only. For this purpose, you will receive a short video with an overview of how to map the panel steps to PS steps before the start of the webinar.

Terms & Conditions and Cancellation Policy

• Cancellation before September 8, 2025: 20% cancellation fees will be incurred
• Cancellation from September 8, 2025, to October 9: 25% cancellation fees will be incurred
• Cancellation on or after October 10, 2025: No refund will be possible. The full recording will be provided.